“Quite frankly, I’ve never seen such a high quality nutritional profile in a protein shake during my 30 years in the supplement industry,” said Rick Robinette, the company’s CEO.  “Naturade is beyond proud to partner with Sam’s Club and George Brett on this project.  Our goal was to create the ultimate daily complete nutrition product for active adults and we have succeeded!  Not only does HealthSmart taste delicious, but you simply cannot get this level of nutrition in most of the other products in the market today.”

For more information about HealthSmart, including Supplement Facts information, a comparison of HealthSmart to other Protein supplements on the market and a full listing of stores in distribution, please visit www.healthsmartshake.com.

“We are extremely honored to have Naturade’s Weight Gain recognized as the leader in this category for the third year in a row,” said Rick Robinette, the company’s CEO.  “Growing consumer demand for our all natural, no sugar added formula has helped Naturade to secure new distribution outside of the Natural Products channel.  You can now find Naturade’s Weight Gain in many retail chains including The Vitamin Shoppe and GNC.  Our product is ideal for therapeutic use, as well as athletic weight gain & recovery.  We are very proud that Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”

The national Total Soy “Best Recipe Contest” was advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October 2010 and gave consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Naturade® Total Soy® new Chocolate and Vanilla formulas, launched in September 2010, boasting 47% less sugar, fewer carbs per serving and a great new taste.  These products contain 13 grams of Soy Protein per serving and are used by consumers to help reduce their cholesterol or to lose or maintain a healthy weight. “The New & Improved” products contain 24 Vitamins and Minerals and are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy.

We received a very impressive variety of recipe submissions, ranging from smoothies to snacks to dessert ideas.

“Our customers have been using Naturade Total Soy in a lot of imaginative, delicious-tasting, good for you ways” said Rick Robinette, Naturade CEO.  “We enjoyed reading through the submissions, evaluating each recipe and eventually selecting the top 10 entries, all of which we thought were amazing.”

Voting on the 10 finalist submissions took place on Naturade Total Soy’s website and each voter was entered into a Sweepstakes to win a prize worth $1,000.  The final results of the contest are as follows:

Grand Prize Winner:

• J. Nelson of Crab Orchard, WV with a Pumpkin-Praline Smoothie

Second Prize Winner:

• A. Parsons of Parkersburg, WV with a Summer Sun Splashed Refreshing Smoothie

Third Prize Winners:

• J. Hilton of Rocklin, CA with a Quick and Easy Blender Chocolate Mousse
• S. Bray of Stone Mountain, GA with a Monkey Smoothie
• W. Nelson of Crab Orchard, WV with a Figlicious Banana Berry Smoothie
• C. Becker of Peoria, AZ with a Orange Cream Dream Smoothie
• R. Nelson of Rapid City, SD with a Simple Berry Dessert

Fourth Prize Winners:

• T. Harris of Charlotte, NC with Protein Packed French Toast
• J. Elfving of Ft. Lauderdale, FL with Ship O’Soy Tropical Oatmeal
• A. Zangli of Millington, TN with Naturade® Sunrise Smoothie Shooters

In addition, we want to congratulate M. Gauer of Spicer, MN who won the voting Sweepstakes prize.

See a complete description of each of the finalist recipes.

Vitali-T-Aid™ is a natural solution for boosting free testosterone levels and increasing libido.* The all natural, key ingredient in Vitali-T-Aid™ was shown in two double-blind, placebo-controlled, human clinical studies to be a safe and effective way to significantly increase free testosterone levels and improve libido.  Additional findings including improved muscle mass and energy levels.*

Vitali-T-Aid was formulated to help combat the negative symptoms of androgen (testosterone) decline in the aging male, or what some people call low testosterone. Most men start experiencing a decline in the both testosterone and free testosterone levels in their late 30s and these levels continue to decline by 1% – 3% per year thereafter. By age 60, 20% of men will have significantly lowered testosterone levels which may impact energy, mood, libido, muscle mass maintenance and bone density.

“The active ingredient in Vitali-T-Aid T-Aid™ was shown to increase free testosterone by and average of 98% in human clinical studies.  Each daily dose of Vitali-T-Aid™ also contains a proprietary Male Enhancement Blend of L-Arginine and beneficial herbs, such as Saw Palmetto, Astragalus, Tribulus and Asian Ginseng, to help support enhanced male health and well-being.* Vitali-T-Aid™ by Naturade® is a natural solution for increasing free testosterone levels and promoting healthy libido, muscle mass and energy*.  We are very proud to offer a science-based efficacious product that addresses a serious condition that millions of men suffer from,” said Rick Robinette, the CEO of Naturade.

Vitali-T-Aid™ is being launched with a multi-million dollar direct response television and print advertising campaign and is also available at www.vitalitaid.com

Many countries around the world restrict or ban the use of genetically modified organisms in foods and dietary supplements. In the U.S. some GMO foods have been approved for use.

Non-GMO Naturade Products

Naturade® Total Soy® contains 13 grams of non-GMO Soy Protein per serving. In addition, each serving is packed with 24 Vitamins and Minerals, has 0 Trans Fat, is Lactose-Free and Gluten –Free. Visit the Naturade Store at www.naturade.com to shop for more high quality non-GMO items for the entire family!

The “New & Improved” products containing 24 Vitamins and Minerals are made with both natural and artificial flavors, are lactose-free, gluten-free and contain non-GMO Soy. The national “Best Recipe Contest” will be advertised in Woman’s Day, Good Housekeeping and select Parade Magazines throughout September and October and gives consumers a chance to win an all-expenses-paid cruise for two and a chance to win $25,000 cash. Ads direct consumers to www.totalsoy.com to register and submit their recipes using Naturade® Total Soy® as an ingredient.

“Naturade is committed to continual product improvement and we’re very excited about these new formulas. We’ve partnered with the industry-leading supplier of protein powders to help us get the formulas and the flavors just right – and they taste phenomenal!” said Rick Robinette, Naturade CEO. “The recipe contest is a great way to engage with our customers and have a little fun while we’re getting our message out about these delicious and nutritious products!”

“I am proud and honored that our Weight Gain Powder has once again been recognized for enhancing the lives of our loyal customers,” said Rick Robinette, the company’s CEO.  “Our all natural, no sugar added formula is ideal for therapeutic use, as well as athletic weight gain & recovery.  Naturade Weight Gain clearly delivers what our consumers are looking for in a high quality weight gain product.”

About Naturade®
Naturade® is a leading supplier of high quality, science-based nutritional supplements and functional food products to the Natural Products channel, the Food, Drug, Mass, Club trade channels, as well as the Professional channel. Naturade® has been providing high quality nutritional supplements since 1926.  The company markets a number of products under the brands Naturade®, Symbiotics®, ProSymbiotics® and Ageless Foundation Laboratories®.

Alcohol Free EXPEC® is formulated with herbs and Guaifenesin, an all natural active ingredient derived from the Guaiac tree. Guaifenesin is a highly effective and safe expectorant that helps loosen mucus and clear bronchial passages.

Alcohol Free EXPEC®, available in 4.2 and 8.8 fluid ounces, will initially be distributed through health and natural food stores nationwide. Suggested retail price is $7.79 and $12.49 respectively.

Other Naturade expectorants include cherry flavored Herbal EXPEC®, Sugar Free EXPEC® and Children’s EXPEC®. The herbal cough and cold line also includes Naturade® Saline & Aloe Nasal Spray.

Headquartered in Orange, CA, Naturade is well-known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. The company focuses on building consumer-recognizable brands backed by strong science and making them widely available through health food stores, natural supermarkets and other retail channels throughout the U.S.

For more information contact Naturade at 800.421.1830 or visit Naturade.com
Naturade news can also be found on Twitter at twitter.com/naturade

Naturade® Weight Gain™ obtained first place for the weight gain category. Naturade® Weight Gain™ is an all-natural, nutrient dense food formulated to help magnify caloric intake and gain weight fast. It provides balanced nutrition with 10 grams of protein per serving plus no added sugar, no aspartame and no artificial ingredients of any kind. Bodybuilders and athletes enjoy Naturade® Weight Gain™ because they enhance the body’s utilization of nutrients for optimal calorie absorption. Naturade® Weight Gain™ is also recommended by doctors for therapeutic weight gain and recovery. In the gym, on the field, or on the road, Naturade® Weight Gain™ tastes great and is easy to prepare.

“We extend our sincere thanks to all the retailers who voted for our products. This affirmation of Naturade’s commitment to the highest quality standards is a tribute to the dedication and hard work of our entire team. At Naturade we continue to work at developing innovative new products and improving our existing formulas.” stated Naturade’s CEO Rick Robinette.

Headquartered in Orange, CA, Naturade Operating Corp. has been well-known for its commitment to improve the health and well-being of consumers with innovative, natural products since 1926. The company’s focus is on building consumer-recognizable brands backed by strong science and making them widely available through health food stores, natural supermarkets and retail channels throughout the U.S. including Whole Foods, Sprouts, Sam’s Club and Vitamin Shoppe. Its premier brand, Naturade®, is a line of protein powders for low carbohydrate dieters. Other Naturade® branded products include Total Soy® Meal Replacements, 100% Whey^TM Protein Powders and Expec® Herbal Cough & Cold products.  Other brands owned by Naturade Operating Corp. include Symbiotics Colostrum Plus^TM, an immune strength product line and Ageless Foundation Laboratories^TM, an anti-aging and rejuvenation line of products.

Naturade

Since 1926, NATURADE has provided science-based natural products formulated to improve your health and well-being.

Follow Naturade at http://twitter.com/naturade